Connected Fitness Hardware
Driving equipment utilization and lowering monthly subscription churn with human coaches.
White Label Fitness Coaching
Certified coaching on exercise habit formation, active recovery routines, and non-clinical movement challenges – delivered under your brand by YourCoach Health. Built for connected fitness hardware, corporate wellness, and activity apps that want a human behavior-change layer behind their product.
- 4,000+ coaches across all 50 states |
- 16 specialty programs |
-
2-4 WKcontract to live
Specialty Programs
What this program is
Behavior change, not sports medicine
A white-labeled coaching program focused on physical activity behavior. Certified coaches help members improve physical conditioning through evidence-informed behavior change – not clinical sports medicine. The program addresses the daily habits and environmental factors that drive physical inactivity, and supports members in building durable routines.
COACHING FOCUS AREAS
- Exercise habit formation
- Active recovery routines
- Strength consistency
- Cardiorespiratory health
- Goal setting & tracking
- Overcoming movement barriers
Who it serves
B2B partners, three lanes
Built for B2B partners who want to add fitness coaching under their own brand:
Corporate Wellness
Scaling accessible movement initiatives for all employee fitness and experience tiers.
Activity & Fitness Apps
Injecting personalized accountability and habit tracking into algorithmically driven workouts.
Members are typically adults with non-clinical fitness challenges – difficulty starting a regular workout routine, staying consistent with exercise goals, or finding safe ways to add daily physical movement. Members needing clinical evaluation are routed back to the partner's clinical pathway.
How to deploy
Four steps, 2 - 4 weeks
01
Select
Choose one or more of
16
specialties.
02
Configure
Full white-label
or co-brand. Set
per program.
03
Integrate
API, or Epic/Redox for
health
systems.
04
Go Live
2-4 weeks from contract
to first
session.
YourCoach handles coach matching, credentialing, session delivery, supervision, and outcomes measurement end to end. Your team does not operate the coaching function.
Ready to scope pricing and process?
Program detail lives here. Pricing, proof, and onboarding live on our B2B site.
Questions we hear most.
What do you mean when you talk about 'REAL' coaching?
When we say "REAL" coaching, we mean a human-led program built entirely on science-backed, evidence-based behavior change. Unlike rigid automated checklists or chatbots, our programs deliver a high-touch, empathetic relationship with a dedicated, certified health coach who leverages behavior-driven lifestyle modification techniques and validated methods - such as motivational interviewing, appreciative inquiry, and the transtheoretical model of change - to guide clients through their unique challenges. By providing personalized accountability and support, coaches serve as a trusted partner who empowers individuals to achieve measurable, sustainable results.
What is white label health coaching?
A B2B model where a telehealth platform, health system, or DTC brand offers certified human coaching to its members under its own brand. YourCoach manages all coaching infrastructure.
How is this different from EAP?
EAPs route to licensed therapists for clinical needs. YourCoach covers sub-clinical behavior change, lifestyle, and chronic condition coaching - reducing therapist demand.
What does 'all variable cost' mean?
Partners pay per active coachee - not a fixed monthly license. Cost scales with actual utilization.
How long to go live?
2-4 weeks from contract signing. Epic/Redox integrations: 8-16 weeks depending on health system IT timelines.
What does it cost?
YourCoach uses a variable, consumption-based model - partners pay per active coachee, not a fixed monthly license. Contact founders@yourcoach.health for a quote.
Can we use our own branding?
Yes. Programs run fully under partner brand (white-label) or as 'powered by YourCoach' co-brand. Partner's choice at signing; adjustable per program.
What outcomes data do you provide?
Validated instruments (GAD-7, RAQ-8, PHQ-9, BRS, CD-RISC, MSS) at intake and follow-up. Program-level outcome reports provided to partners. Benchmark: n=150 retrospective - GAD-7 down 17.9%, MSS 98.4.